Top 5 Social Apps in Africa Q1 2023: Performance Overview

In the first quarter of 2023, the top 5 social apps in Africa displayed diverse trends in downloads, revenue, and active user engagement, according to Sensor Tower data. Here’s a closer look at the performance of TikTok, Facebook Lite, Instagram, X, and Bigo Live - Live Streaming App.

TikTok experienced a dynamic quarter with weekly revenue peaking at around $360K in late January. Weekly downloads saw a gradual decline, starting from over 2M in late December to approximately 1.4M by the end of March. Active user numbers remained robust, fluctuating slightly around the 40M mark throughout the quarter.

Facebook Lite maintained steady revenue, reaching a high of about $9K at the end of January. The app's weekly downloads were fairly consistent, with a notable increase to nearly 1.45M in the final week of March. Active users remained strong, consistently around 135M.

Instagram showed stable revenue patterns, peaking at $2.2K at the end of February. Weekly downloads fluctuated slightly but remained close to the 900K range, ending the quarter with 910K downloads. Active users hovered around 39M, with minor fluctuations throughout the period.

X saw significant growth in revenue, particularly in early March when it peaked at about $10.3K, and further increased to approximately $15K in the week of March 20. Weekly downloads remained steady, averaging around 270K, while active users were stable, around 17M.

Bigo Live - Live Streaming App had a varied quarter with revenue peaking at $57K in late January. Weekly downloads were strong, reaching a high of 179K at the end of January. Active users showed slight variability, averaging around 1.5M.

For more detailed insights and data, visit Sensor Tower.